- Spring 2001
Lionel Sosa has headed Garcia LKS since January 1996. He was formerly Chairman of DMB&B/Americas, a network of 23 agencies in the U.S. and Latin America. Mr. Sosa was also the founder of Sosa, Bromley, Aguilar, Noble & Associates, the largest U.S. advertising agency specializing in Hispanic marketing. Mr. Sosa was named one of the 100 Most Influential Hispanics in the United States for 1998-199 by Hispanic Business magazine. He is the author of The Americano Dream: How Latinos Can Achieve Success in Business and Life. In 1996, Mr. Sosa was inducted into the Texas Business Hall of Fame and was selected as one of the 25 Most Influential Texans by Texas Monthly magazine. Mr. Sosa is currently a media consultant for the George W. Bush Presidential campaign.