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Executive Summary

With another Presidential election cycle in the rearview mirror, operatives, pundits, pollsters and prognosticators of all political stripes are studying the results, assessing the winners and losers, and gearing up for the next cycle. The 2012 campaign set a new standard for how Super PACs, information technology, demographic targeting, campaign finance and the intersection of politics and policy impacted the outcome. As with any election, there are lessons to be learned and new methods that will become the norm for 2014 and beyond.

Session One: Looking Back at 2012, Looking Forward to 2014 and Beyond

Overview: John Murray

The 2012 campaign is over, but the political class is already gearing up for the 2014 midterms and even looking to the next presidential cycle. We will spend this session discussing what we saw and how it will unfold in the future.

Guests:
Jonathan Martin, Politico
Jeff Zeleny, New York Times
Shira Toeplitz, Roll Call
Patrick O’Connor, Wall Street Journal

Session Two: Meet the Super PACs

Well-financed outside organizations played a significant role in 2012. The top brass from some of the most influential among them will provide their perspective on the strategies and tactics that worked during 2012 and how those efforts will impact 2014 and 2016.

Guest:
Ali Lapp, House Majority PAC

Session Three: The Majority Vision

Guest:
House Majority Leader Eric Cantor (R-VA)

Session Four: The Role of Information Technology in Politics

This cycle saw a surge in digital and online spending used to identify, contact and target voters across the country. What were the latest trends and how will these trends shape future campaigns?

Guests:
Google – Rob Saliterman
Facebook – Katie Harbath

Session Five: Political Engagement – The Business Viewpoint

Corporate lobbying groups play an increasingly active role each cycle. Issue campaigns are designed to insert a specific solution into the lexicon of the larger policy fight between the candidates and parties. What was the ultimate impact and how will these groups seek to engage policymakers in the future?

Guests:
Bill Miller, Senior Vice President, Business Roundtable
Andy Abboud, Vice President, Government Relations, Las Vegas Sands
Mike Britt, Vice President, Government Relations, Wynn Resorts

Session Six: The 2014 Political Outlook

Republicans are soul-searching after a bruising election cycle. We will discuss how the GOP will adjust to the demographic and electoral shifts in the political landscape.
Guest: House Majority Whip Kevin McCarthy (R-CA) (tent)

Session Seven: Predictions, Proclamations and Punditry

A lively, bipartisan debate about future election cycles from some of America’s top strategists.

Guests:
Steve McMahon, Democratic Strategist, MSNBC Contributor
Jim Jordan, Democratic Strategist, Former Executive Director, DSCC
Rob Collins, Executive Director, NRSC

Session Eight: Closing Arguments

What to watch for in the coming months……..

Presenter: John Murray

Subtitle: 
Examining the Intersection of Politics, Policy and the Future of the Conservative Movement
Study Group Type: 
Past Study Group