This Director’s Internship will work directly with Dr. Richard Petriccione, Senior Vice President of Philanthropy for the 2014 New York/New Jersey Superbowl. Dr. Petriccione's ambitious goal is to secure philanthropy that will benefit a significant network of non profit organizations in the greater metropolitan New York area. The primary objective of the internship is to assist Dr. Petriccione in the pursuit of a multi-million dollar campaign through a combination of fundraising best practices, including but not limited to: major gifts strategy; individual donor stewardship; and corporations and foundation pledges.
Responsibilities include, but are not limited to: preparing a comprehensive fundraising plan; implementing a comprehensive fundraising plan; assisting the Senior Vice President in preparation for major gift stewardship and requests; coordinating volunteers; designing and implementing a comprehensive media strategy to communicate the goals of Superbowl philanthropy; working closely with local area non profits to develop cases for philanthropic support.
At the culmination of this internship, the intern will have a strong foundation in fundraising and philanthropy. Further, the intern will have fostered a deep understanding for the complexity and needs of local area non profits, and the ways in which philanthropy can assist non profits in reaching their mission.
*Preference given to students from New York and New Jersey*
2012 Director's Intern Reflection:
This summer I interned with the 2014 NY/NJ Super Bowl Host Committee, and the experience was everything I hoped for and more. I worked with the wonderful people of the Philanthropy & Community Relations team, and completed various projects related to the team's three principal focus areas: the volunteer program, the small business program, and the foundation. My assignments ranged from writing a creative brief for the Host Committee's contact card to creating a directory of the 7,000+ schools in the NY/NJ region to scouting Midtown Manhattan for potential Super Bowl Week event sites, though my main project was working on a comprehensive fundraising plan. After researching the online fundraising tactics that were first used by former IOP Fellow Nicco Mele in the '04 Dean campaign and then mastered by the Obama campaign in 2008, I designed a grassroots fundraising strategy that would raise money for the Host Committee's charitable projects in the NY/NJ region. Since the team was still in the first phase of the fundraising process, most of my strategizing was directed at using social media to raise awareness for the foundation's mission and build an email address database for future donation solicitations. This project gave me invaluable exposure to the nonprofit world and helped me recognize the power of small donations and cause merchandise (such as wristbands and ribbons). I also learned a great deal about the region's need for safer and better youth centers, and was thrilled to be a part of a team with such ambitious goals for addressing those key needs.
From the start of my internship, everyone at the Host Committee stressed to me that the Super Bowl is more than just a game, it is a movement, aiming to unite the people of the region, provide visitors with a memorable Super Bowl experience (such that the visitors and the game come back to NY/NJ!), and leave a charitable legacy that benefits the region in the areas that need support the most. Every other week, my team and I met to brainstorm ways to "activate" various groups within the two states, including schools, small businesses, and sports teams, with the goal of giving everyone in the region an opportunity to be a part of the 2014 Super Bowl. My team was small and close-knit, always making me feel as though my opinions were valued and encouraging me to participate in group discussions. Though I was the only intern working for my assigned team, I was still given several opportunities to work on group presentations with the other teams' interns. Additionally, each week, the other interns and I had lunch with one of the Host Committee's executives, during which we were able to ask questions and hear more about the executive's objectives and responsibilities. By the end of the summer, not only had I been given full exposure to the work of the Philanthropy & Community Relations team, but I had also been introduced to the work of the marketing, logisitics, sales, legal affairs, and finance teams, and formed close friendships with several of the other interns.
Though I spent most of my internship working at the Super Bowl Host Committee's office in NYC, on a few occasions I was able to visit the company's New Jersey headquarters at MetLife Stadium. During the first of these trips, I was given a private tour of the stadium (including the Giants' locker room!) and during the second, I was invited to be a part of the Host Committee's photoshoot for the homepage of the website (check it out at http://www.nynjsuperbowl.com/). In short, this internship gave me a much deeper understanding of fundraising and philanthropic work, completely transformed the way I view my favorite sporting event of the year, and truly helped make this summer one that I will never forget.
Marlee Melendy '14