The New Vote: The Trends Reshaping America's Political Future with Kristen Soltis Anderson

Description

Week Six (Oct 29):  You Have A Snapchat From Hillary Clinton
Guest: Rob Saliterman of Google (handles Google/YouTube advertising for political campaigns) 
 
From radio and mail, to telephones and television, and now to smartphones and social media, the way we consume and share information is radically different than in the past. Millennials are cutting the landline telephone (and don’t even like talking on their cell phones – pls text, thx) and are over paying for cable. They watch TV online or they stream Netflix. Even when they do watch TV, the DVR wipes out the ads. Sure, political advertisers will continue to reach most voters through the usual methods: get out the vote robocalls, big ad buys on broadcast TV, an onslaught of junk mail. And sure, a digital staffer is now pretty standards on campaigns. But what’s coming next? As trust in the media declines and people rely on their networks to share news with them, how can a political campaign get their message in front of the Millennial generation? (Obama seems to have it figured out: his promotion of the Affordable Care Act on Zack Galifinakis’ “Between Two Ferns” was applauded and was effective.) We will take a look at how advertising through social media networks, online radio, and streaming video continues to evolve, and how paid versus earned media is received differently by Millennials. 
 
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***All study groups are off-the-record and not for media coverage***