The New Vote: The Trends Reshaping America's Political Future with Kristen Soltis Anderson

Description

Week One (Sept 24): Why Millennials Matter

During this week, we will set the stage for the rest of the semester by answering the question “why do young voters matter?” Consider that someone who casts his or her first vote for President in the year 2016 will, based on average life expectancy, continue voting until the presidential election of 2076. We will discuss the existing research about how partisanship “sticks” and how a voter’s preferences when they first begin participating in politics echo through their voting behavior. Brands like McDonalds and Coca Cola focus on winning customers at an early age (think Happy Meals, etc.) so that they become lifelong loyal consumers. How does this effect influence politics?

Room: L166

***All study groups are off-the-record and not for media coverage***