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Thursday, February 28, 2013

The Institute of Politics was recently feature in a Harvard Crimson article - Institute of Politics Continues to Increase its Social and Digital Media Efforts

Below are excerpts from the article:

"After two years of revamping its virtual presence, the Institute of Politics will launch its latest social media initiative next week to better connect undergraduate members with students beyond the Institute.

Under the student-run “Digital Brigade” campaign, a group of Harvard undergraduates will use various social media outlets, including Twitter and Facebook, to publicize IOP events.

About 15 students have pledged to man the Digital Brigade, but IOP Student Communications Director Kathryn G. Walsh ’14, who is managing the group, hopes to soon double that number."

Twitter now plays a noticeable role in IOP Forums, an improvement championed by Kellie A. Ryan, the IOP’s first social media coordinator.

Since Ryan joined the IOP in October, subscriptions to the IOP’s YouTube channel have more than tripled. Last month, Ryan also oversaw the launch of the IOP’s blog, which currently has 5,600 views.

The IOP is using its digital campaign as a mechanism for reaching out to students “beyond the IOP, beyond Harvard,” Ryan said.