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Campaign 2008: Targeting Young Voters

Campaign 2008: Targeting Young Voters

Young people are voting in record numbers…do you know how to reach them?
A one-day workshop hosted March 9th, 2007 by Harvard's Institute of Politics

Approximately 10 million votes were cast by 18-29 year olds in the midterm elections last year, and political campaigns and organizations are starting to view the support of younger voters as an essential ingredient to success at the voting booth. But which outreach tactics work and which don't?

Highlights from the presentation:

Findings from the IOP's research examining younger voter attitudes and outreach in over 50 U.S. House, Senate, and Governor's campaigns;

A breakdown of emerging election tactics featuring experts from the online and political organizing communities;
A detailed case study of outreach strategies utilized in a major 2006 statewide race;
A roundtable discussion with key 2006 campaign advisors on successful tactics in courting the youth vote;
Lunch and early evening networking reception


Data in PowerPoint format
Transcript
Blogging Jim Webb to Victory
Text Messaging as a Youth Mobilization Tool
Text Messaging Powerpoint
Michigan Race Case Study