2014: Gender, Media and the Permanent Campaign led by Shira T. Center

 

Today, any truly competitive general election boils down to this: How do they win over single, female voters? This ultimate swing constituency gets their political news differently than the average likely voter. We’ll look at how campaigns use technology to bypass traditional news to target female voters, and which races will be impacted the most by single women voters in 2014.  

 

Confirmed Guests: Jess McIntosh, communications director for EMILY’s List; J.D. Schlough, Founder and CEO, Well & Lighthouse LLC